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AENC with Claude · a Rise Digital workshop
Stop guessing. Build the AI team that runs your marketing.
The Attract · Engage · Nurture · Close system for high-ticket service businesses. Build an AI team on your own Second Brain, then spin one long piece into a month of on-brand content and ads, every piece made to convert. Led by an operator who runs real ad budgets, not a theory coach.
Meta Certified Media Buyer
26X ROAS on record
HRDC claimable
RUNS REAL AD BUDGETSnot slides, not theory
Sound familiar?
You are already doing the work. It just is not converting.
“I'm running ads but not getting results.
“I've run out of hooks, headlines and angles to test.
“I don't know how to actually use AI to improve my marketing.
“I'm creating content but it's not converting.
The overwhelm is not a creativity problem. It is a system problem, and you can build the system in a day.
Who this is for
Built for high-ticket, not for everyone.
This is not a generic marketing workshop. We work with high-ticket service businesses where the sale needs trust, a real funnel and a proper close. We have run the ads-to-funnel-to-closing problem inside these industries, so the angles, the examples and the follow-up are built for your world, not a template.
Clinics, wellness, dental & beauty
Elective, high-trust care that patients research hard before they book.
Education & enrichment
Parents and adults comparing carefully before they enrol.
Property & real estate
Big-ticket decisions that live or die in the follow-up.
Renovation & contractors
High-value home projects buyers research and quote-compare for weeks before committing.
Interior design (ID)
Design packages sold on taste, trust and proof, with a long consideration window.
Ecommerce & retail
Paid ads that need creative built to convert, not just clicks.
Consulting & training
Expertise sold on authority and a warm pipeline.
Tour & travel
Considered bookings that need trust and timely follow-up.
Not for you if you want ten generic posts in ten seconds for any business. This is for considered, high-ticket sales where trust and follow-up decide the outcome.
The system behind it
A · E · N · C
Attract, Engage, Nurture, Close. The four jobs every high-ticket sale needs, run by the AI team you build.
A
Attract
Get in front of the right buyers with ads and reach content. Your Advertiser and In-house CMO.
E
Engage
Earn trust with content that sounds like you. Your Copywriter and the 1-to-many engine.
N
Nurture
Follow up with value so leads warm up. Your Follow-up Rep, CRM and WhatsApp.
C
Close
Turn conversations into sales without pressure. Your Sales Rep.
The signature outcome
Meet the AI team you build.
Most people open Claude, type a thin prompt, and get content that could belong to anyone. You will do the opposite. You onboard five specialists once, like new hires, and they work from your brand forever.
One Second Brain feeds all five · onboard once, prompt like you always do, it comes out on-brand.
Day 1, AENC with Claude, sets your positioning and strategy once, then spins one long piece into a month of on-brand content, every piece made with intention to convert. Day 2, The Meta Intensive, goes deeper: Meta setup, sales closing and follow-up, with CRM and WhatsApp automation built into your funnel.
AI Hire 01 · In-house CMODay 1
The positioning brain
Decides who you are for and why they choose you, sets the angles and the offer, so content sells before the spend starts.
- Mines 5 angles from real reviews
- Frames the offer as an outcome, never a discount
- Runs Messaging × Authority × Top of mind
RUNS ON YOUR SECOND BRAIN
AI Hire 02 · CopywriterDay 1
Writes in your voice
Turns your identity and your customers' own words into copy that sounds like you, not a chatbot.
- Hooks mined verbatim from reviews
- Captions, carousels and body variants
- Keeps your taste and your rules
RUNS ON YOUR SECOND BRAIN
AI Hire 03 · AdvertiserDay 2
Gets the ads running
Builds and runs your Meta ads, then tests which part actually won, so you scale winners instead of guessing.
- Hook × body × headline, isolated
- TOFU / MOFU / BOFU re-cuts
- A tracker that remembers, not you
RUNS ON YOUR SECOND BRAIN
AI Hire 04 · Follow-up RepDay 2
Fills the calendar
Runs the follow-up system that turns leads you already pay for into booked appointments.
- Ad-to-appointment SOP
- CRM + WhatsApp automation, in the funnel
- Warm leads, not cold strangers
RUNS ON YOUR SECOND BRAIN
AI Hire 05 · Sales RepDay 2
Closes without pressure
The money is in the follow-up. This one gives before it asks, so replies come back instead of silence.
- The 5-touch value-led sequence
- Value over "just checking in"
- Objections handled without pressure
RUNS ON YOUR SECOND BRAIN
The point
You leave with a system
Not a stack of slides. Five briefed hires and a workflow you can run on Monday, on the free Claude plan.
- One brain, five specialists
- Your taste stays in charge
- Built live, in the room
USE AI TO THINK, NOT TO SKIP THE THINKING
What you build, in order
Five layers. One working machine.
Each layer produces something real you keep, and every piece it makes is built with intention, to convert, never posted for the sake of it. By the end they connect into one system that finds winners for you, instead of starting from zero every campaign.
01
Your Second Brain
Your story, your beliefs, your audience and your point of view, loaded once. Your positioning and strategy live here, so everything the AI makes is already on-brand.
02
The 1-to-many content engine
One long piece into a month of content. The step-by-step system that spins a single video, talk or article into short videos, carousels, captions, posts and email, each made with intention to convert, with a sheet that remembers what won.
03
Connect Claude to Meta & Instagram
Mine hooks from real customer language and study what is actually working on Meta and IG, then turn the winners into your next round of tests.
04
Connect Claude to Google & SEO
Research the trends and questions your buyers are asking, then write answer-first content built to get found and cited, not just posted and forgotten.
05
Reverse engineer the winners
Steal the pattern, not the post. Deconstruct any high-performing content into hook, trigger and structure, then rebuild it in your voice for your buyer.
Day 1 · AENC with Claude
Hands-on from the first hour.
By the end of Day 1 you can take one long piece and spin it into a month of on-brand content, because your positioning and strategy are already built in. Every block ends with something built, not just noted.
First 30 min
Set up your Claude workspace
Create your account and your brand Project, live in the room. Free plan is enough to follow along.
Block 1
Positioning + strategy, set once
Write your Second Brain and brief your In-house CMO: your angles, your offer, your point of view. Done once, then built into everything that follows.
Block 2
Your Copywriter
Brief the Copywriter on your voice and your customers' own words, then draft content that sounds like you, not a chatbot.
Lunch · 1 hr
Break
Fuel up. The afternoon is the engine, ads and funnel.
Block 3
One long piece into a month of content
The heart of the day. Spin one long-form piece into short videos, carousels, captions, posts and email. Not ten posts in ten seconds. Every piece is made with intention, on-brand and built to convert.
Block 4
Map it to your funnel + Meta foundations
Give every piece a job across TOFU, MOFU and BOFU, set up the funnel, and take your first look at studying what works on Meta, IG and Google with Claude. The hands-on Meta build is Day 2.
Block 5
Reverse engineer + your test plan
Steal the pattern, not the post. Build your creative operating sheet and decide what you test first thing Monday.
Close
Your 30-day plan + commitment
Leave with your first content piece, your batch day and one follow-up message rewritten before you go.
Day 2 · optional
The Meta Intensive
Optional, but recommended to complete what you built on Day 1. Meta setup, sales closing and follow-up, with CRM and WhatsApp automation built into your funnel, not bolted on as tools. Get the ads running, then test, read the data and scale the winners. Runs 23 Aug in the room or 29 Aug online.
Start here · free
Hosted live by Stephanie Lam · Meta Certified Media Buyer
Start Module 1 now, free.
This is the real Module 1 of the course, a full hour of value on its own, and it shows you exactly how the workshop works. Free and risk-free, so you can decide the rest after.
- Why content is the price of entry to running a business in 2026
- Where deals quietly die: the trust gap between your ad and your follow-up
- Why more ad budget stops working, and what to build instead
- You leave knowing the one thing to fix first
Hosted live by Stephanie Lam · Meta Certified Media Buyer
Choose your session
Pick the run that fits you.
Day 1 is the whole content day. Day 2, The Meta Intensive, is optional but recommended to complete the implementation. Take Day 1 on its own, or add Day 2 to get everything running. All fees are per person in Malaysian Ringgit.
Day 1
AENC with Claude
Positioning, angles and the system that turns one long piece into a month of content. Online or in the room.
Online
Day 1 · AENC with Claude
21 Aug · 9:00am–4:00pm
(1 hr break)
(1 hr break)
RM397
- Positioning + strategy, done and built in
- One long piece into a month of content
- Your In-house CMO + Copywriter, briefed
- Follow along on the free Claude plan
In the room
Offline
Day 1 · AENC with Claude
22 Aug · 9:30am–4:30pm
(1 hr break)
(1 hr break)
RM450
- Everything in the online run
- Hands-on coaching, in person
- Peer review at your table
- Individual feedback on your build
Day 2 · optional
The Meta Intensive
Meta ads, follow-up and closing, with CRM and WhatsApp automation built into your funnel as martech, not standalone tools. Optional, but recommended to complete the implementation: Day 1 builds the strategy, Day 2 gets it running.
In the room
Offline
Day 2 · The Meta Intensive
23 Aug · 9:30am–3:30pm
(1 hr break)
(1 hr break)
RM450
- Hands-on Meta setup
- Sales closing + follow-up system
- CRM + WhatsApp automation, in the funnel
- Test, read the data, scale the winners
Online
Day 2 · The Meta Intensive
29 Aug · 9:30am–3:30pm
(1 hr break)
(1 hr break)
RM397
- Same Meta build, online
- Meta setup, closing + follow-up
- CRM + WhatsApp automation, in the funnel
- Ideal if you took Day 1 online
HRDC claimable under SBL-Khas for levy-paying employers · Certificate of attendance · Bring your own laptop
Your trainer
Stephanie Lam runs the ads she teaches.
She is an operator, not a theory coach. She spends real ad budgets, produces the creative, and teaches teams to get more conversions from the traffic and content they already pay for. Her whole stance is simple: no hard selling, help people get more from what they have.
26XReturn on ad spend, on record
0 → 6 figuresGrew a premium SG centre with half the adspend
5X lowerCost per lead for a second SG client
Meta CertifiedMedia Buying Professional · HRDC-accredited
Real results across
education & enrichment · property · clinics & wellness · beauty · ecommerce · consulting · travel
education & enrichment · property · clinics & wellness · beauty · ecommerce · consulting · travel
Trusted to train teams at
ClickAsia · Internet Alliance · PropNex · Sime Darby Property · INSEAD MBA cohorts · Swinburne · TalentBank
ClickAsia · Internet Alliance · PropNex · Sime Darby Property · INSEAD MBA cohorts · Swinburne · TalentBank
In the room
Working sessions, real outputs.
These are hands-on days. People leave having built the thing, not just watched a demo.
Full-room workshop · every table builds their own system
One-to-one coaching on your real build
Working through it together, screen by screen
Hands-on the whole way, not a lecture
After Day 1 · a case study
How one team transformed in 30 days.
A ClickAsia e-commerce team, in the 30 days after the Day 1 training. Same people, same brands. What changed was how they worked, and it showed up in the numbers.
Before the training
Discount-driven campaignsEvery campaign chased vouchers and promotions.
Unclear messagingThey didn't really understand customer pain points or what to say.
No content strategyCreators made content without a clear plan or direction.
Hard to manage adsProducts managed one by one, budget allocation was messy.
Scared to testAfraid to spend budget on testing, so they played it safe.
Only the bottom funnelChasing sales while ignoring top and middle funnel.
After the training
Customer-centric campaignsBuilt around pain points, benefits and education, not just discounts.
Messaging that connectsAI and real customer reviews used to find what buyers actually care about.
Structured content strategyEvery creator gets AI-built briefs with angles, hooks and key messages.
Smarter campaign managementGroup by performance, allocate budget better, scale what works.
Confident in testingStructured A/B tests, learn from the data, scale with confidence.
Full-funnel approachContent for top, middle and bottom funnel to grow customers, not just sales.
Real impact
2.4×
Video views · May → July
2.3×
Profile views · Jun → July
2×
Affiliate videos · Jun → July
2.6×
GMV · May → July
…and a stronger, more aligned, more data-driven team.
“Before this I was scared to run tests, it's spending money. Now I test as much as I can.”
Performance marketer · ClickAsia team
“Making friends with AI is the best. A clearer brief with pain points and hooks helps convert sales.”
Affiliate lead · ClickAsia team
“Our takeaway: make the content more educational and engaging, with real emotion.”
Marketing team · ClickAsia
Outcomes vary by brand, budget and effort. These are what this team reported after applying the system.
Do I need a paid AI subscription?
No. The free Claude plan is enough to build everything on the day. If you want the extra features later you can upgrade, but you will not need it to follow along.
Do I have to use Claude, or can I use ChatGPT?
Use whichever AI you like. We run the demos in Claude, but ChatGPT, Gemini or any capable assistant will run the same system. We do not limit the tool. What matters is the framework, the mindset and the strategies, and those carry across whatever you use.
Is this for beginners or advanced marketers?
It is built for owners and marketers already running content or ads who are not seeing results. You do not need to be technical. You do need to be willing to build in the room.
Will this work for my industry?
If you sell a considered, high-ticket service or product where trust and follow-up decide the sale, yes. It is built for clinics and wellness, education, property, renovation and interior design, beauty, ecommerce, consulting and travel. If you sell low-ticket impulse buys, some of it still helps, but the follow-up and closing focus is made for considered sales.
Do I need to be running ads already?
No. Day 1 works whether or not you run ads. It is about your content, positioning and funnel. If you are not running ads yet, Day 2 is where you get them set up and live.
What's the difference between Day 1 and Day 2?
Day 1, AENC with Claude, is the whole content day: positioning, angles, your Second Brain, the 1-to-many content engine, and your In-house CMO and Copywriter, with a first look at Meta and the funnel. Day 2, The Meta Intensive, is the optional deep dive: Meta setup, sales closing and follow-up, plus CRM and WhatsApp automation built into your funnel as martech, not standalone tools. It runs 23 Aug in the room or 29 Aug online.
Is Day 1 enough on its own, or do I need Day 2?
Day 1 stands on its own. You leave with your positioning, your Second Brain and a content engine you can run straight away. Day 2 is optional, but we recommend it to complete the implementation: it gets the ads, follow-up and closing running, so the strategy turns into booked, closed sales. Take Day 1 alone if content is your only gap, but Day 2 is where it all comes together.
What is the difference between the online and offline runs?
Same system and same trainer. The offline run gives you in-person coaching, peer review at your table, and individual feedback on your build. The online runs are live and interactive, joinable from anywhere.
Should I do the free webinar first?
Yes, if you are deciding. It is the real Module 1, it stands on its own, and it will show you exactly how the paid day works before you commit.
Can I claim this under HRDC?
Yes. The programme is claimable under SBL-Khas for levy-paying employers in Malaysia, and a certificate of attendance is issued on completion.
What should I bring or prepare?
Bring a laptop and set up a free AI account before you arrive. It also helps to have your brand details and a handful of real customer reviews, messages or enquiries with you, since we mine your customers' own words on the day.
What do I leave with?
A briefed AI team, a content workflow, your creative operating sheet, a prompt library, and a 30-day plan with your first piece and batch day already decided.
Your leads are getting more expensive. Build the system this month.
Start free with Module 1, or claim your seat on the full one-day build. Either way, you leave knowing exactly what to do Monday morning.