29 & 30 October 2026 · Kuching · Only 9 seats · First paid, first seated  ·  RM1,350 a day · HRD Corp claimable · 3 join, pay 2 · Free Day 3 AI Lab
Register
2-Day Hands-On Workshop · AI Marketing + Meta Ads · Kuching

Your marketing is not broken because of the ads. It is broken because of the order you did things in.

Most businesses buy the tools first, then the tactics, then wonder why nothing sells. Two days in Kuching to put the order back. You bring a laptop and one real offer. You leave with the thing built, not with notes.

Register your seat Where is my marketing leaking?

Reserve the seat first. Get approval second.

Thursday 29 & Friday 30 October 2026  ·  9.00am to 5.30pm both days  ·  Kuching city centre, venue confirmed shortly  ·  In person

HRD Corp Claimable · SBL-Khas Programme No. 10001752965 70% hands-on Only 9 seats Meta Certified trainer Ads Manager set up on your own account Optional Day 3 · 2 Nov · RM650 Review call · 6 Nov Free 1-month WhatsApp support Free Day 3 · AI Lab · Sat 31 Oct
A full room of marketers at a Rise Digital training session
Corporate marketers, full-day session
Stephanie Lam facilitating a hands-on workshop
Hands-on, laptops open, real offers
Participants at an SME growth session run by Rise Digital
SME owners and founders, KL
At a glance

AENC with Claude and The Meta Intensive, Kuching, 29 and 30 October 2026

A two-day, in-person AI marketing and Meta ads workshop in Kuching for business owners and marketing teams. Day one builds positioning, offer and an AI content system. Day two turns it into Meta ads, follow-up and closing. HRD Corp claimable under programme no. 10001752965.

Dates
Thursday 29 and Friday 30 October 2026
Time
9.00am to 5.30pm each day
Venue
Kuching city centre, Sarawak
Format
Two full days, in person, laptops open, only 9 seats
Fee
RM1,350 per pax per day. Both days RM2,700. Send 3, pay for 2.
Group rate
Send 3, pay for 2
HRD Corp
Claimable. Programme no. 10001752965
Optional Day 3
Monday 2 November 2026, appointment setting, CRM and consultative closing. RM650 for anyone booked on the two days
Included
Zoom review call on Friday 6 November, plus a one-month WhatsApp support group
Day 3 · AI Lab
Free when you book both days. Saturday 31 October 2026, 10am to 1pm
Trainer
Stephanie Lam, Fractional CMO and Meta Certified performance marketer
You have had this month before

Everyone is busy. The pipeline is not.

The team posts every day. Somebody is running ads. There is a content calendar in a spreadsheet nobody has opened since the second week. Enquiries do come in. They sit in a WhatsApp inbox, get a price quoted at them, and go quiet.

Then somebody suggests AI, and for about three weeks it feels like the answer. The content comes out faster. Captions, posts, scripts, emails, all of it. It also comes out sounding like every other business in your category, because the tool was never told who you are, who you are for, or what you actually sell.

01Enquiries come in and nobody follows up properly, so they quietly go cold
02You post consistently and it brings likes, not buyers
03You have tried ChatGPT, and everything it writes sounds like everybody else
04The ads worked for a while, then stopped, and nobody can tell you why
05You are still competing on price because nothing makes you look different
"Enquiries come in, but teams don't know how to follow up or nurture, so leads never become appointments." The same sentence, from client after client, in their own words
The AENC Method

AI is the outermost ring. It cannot fix what the inner rings got wrong.

Everything we teach sits on one idea. There is an order, and the order is not negotiable. Start in the middle. Each ring only works if the ring inside it is already true.

The four rings: positioning, offer, marketing strategy, AI Four concentric rings. Positioning at the centre, then offer, then marketing strategy and sales process, with AI as the outermost ring that depends on all three. 4 · AI multiplies whatever is inside 3 · MARKETING STRATEGY channels, funnel and the sales process 2 · OFFER the outcome you promise 1 · POSITIONING who it is for, and who it is not START HERE Skip rings 1 to 3 and this one fails
1

Positioning

Why you, and not the cheaper one down the road.

2

Offer

What they are actually buying, and why it is worth the money.

3

Marketing strategy & sales process

How a stranger becomes an enquiry, and an enquiry becomes a sale.

4

AI

Makes all of the above faster. Makes none of it right.

This is why generic AI output fails. A tool that has not been told your positioning will write to the average of your whole industry. That is literally what it was trained to do. Give it rings 1 to 3 first, and the same tool starts writing like you. Marketing-driven AI, not AI-driven marketing.

What the day addresses

Four moves, in this order, finished on day one

Not four topics to think about afterwards. Four things you build on your own business, with the facilitator checking your work at each one.

1

Positioning & offer

Who it is for, who it is not for, and what outcome you promise. Mined from your customers' own words, not invented in a boardroom.

You leave with: a positioning statement and an offer written as an outcome
2

Lead magnet & database

Something worth giving your name for, and a list you actually own. A WhatsApp channel or an email list, not followers on a platform that can change the rules on Monday.

You leave with: a lead magnet concept and the database it feeds
3

Content from customer insight

Your Second Brain, built from real customer language, so the AI has something true to work from and stops writing like the industry average.

You leave with: a Second Brain and on-brand drafts
4

Repurpose

One long piece becomes a month of content across short video, carousels, captions, posts and email, each piece with a job in the funnel.

You leave with: a month of content and a Creative Operating Sheet

Steps 1 and 3 are where most of day one goes, because they are the two everybody skips. Day one finishes on the Meta and Instagram research and the funnel map. Day two then takes all four into Meta Ads Manager: the account setup, the campaign build, the creative and the testing.

What happens when the order is right

Same market. Same budget. Different order.

These are client engagements, not workshop exercises. In every one of them the fix started at the middle ring, not at the ad account.

Dental clinic · Malaysia

They thought they had an ads problem. They had a trust problem.

A dental practice could not charge premium or attract premium patients. Nothing was wrong with the traffic. The messaging was unclear and the website gave an unprofessional impression, so a patient comparing clinics had no reason to believe this one was worth more. We rebuilt the messaging and the offer first, then designed the funnel.

BeforeUnclear messaging. A website that did not build trust with premium clients. Struggling to charge premium at all.
AfterCleaner, clearer messaging and a reframed offer, with a funnel built behind it.
0 → 43 leadsin 10 days, on an ad budget of RM500+
Premium enrichment centre · Singapore

The previous agency spent more and sold nothing.

Before we came in, an agency had been running their ads and produced zero sales. The budget was not the problem. We cut the unoptimised ads, fixed the offer, and installed the appointment-setting and nurturing system that was missing between the enquiry and the sale.

BeforeAn agency running ads at a higher spend. Zero sales.
AfterOffer fixed, unoptimised ads cut, appointment-setting and nurturing installed.
0 → 6 figuresin sales, on half the ad spend
Ecommerce enabler · working with 70+ brands

One of Malaysia's top ecommerce enablers, turned around in six weeks.

A team running marketing across more than seventy brands, with creative and conversion that had plateaued. The work was the same sequence taught on day one: fix what is being said and who it is said to, then let the production system do the volume.

1.5 monthsto measurable improvement in sales and conversion across the portfolio
$300 → $17Cost per lead for a second Singapore enrichment client. They had to hire headcount to keep up with the appointments
47% less spendProfessional haircare marketplace ads. Spend cut 47%, sales down only 15%, by splitting one lump campaign into roles
30% book-inAppointment-setting scripts written for real estate clients, converting enquiries into booked appointments
$30M+In tracked client sales across real estate, healthcare, education, tech and B2B over fifteen years
26XPeak return on ad spend achieved for a client
2,000+People trained across programmes and stages, from SME owners to INSEAD MBA executives

Results are from Rise Digital client engagements and are reported as the clients reported them. Figures in dollars are from Singapore-based clients. Your results depend on your market, your offer and what you implement.

Worked with, trained or advised

ISUN Education (SG) English Ninjas (SG) Sime Darby Property PropNex Naim Properties Pantai Hospital Ipoh Swinburne University Fiuu (Razer Merchant Services) AIMS Data Centre Supplycart WPP Media The Makeover Guys ClickAsia MIEA INSEAD MBA programme

This is for you if you sell something people think about before they buy, you are already putting out content or running ads without much to show for it, and you are the one who decides. You want to leave with it built, not with a folder of notes.

Probably not for you if you have nothing to sell yet, or you would rather hand the whole thing to an agency than run it yourself.

This is not for you if

  • You have nothing to sell yet and no audience to speak to
  • You want an agency to do it for you rather than own the system
  • You want a tools-and-prompts list and nothing else. We do teach the tools and share them, but they are pointless until the strategy underneath them is right
  • You believe the problem is purely the ad platform
  • You are not willing to open your laptop and implement on the day
  • You are not committed to coming back for the post-training review. We added that session so we can look at what you actually implemented and what got in the way. Going quiet after the workshop is how this fails

Built for clinics, wellness, dental and beauty, education and enrichment, property, renovation and interior design, ecommerce and retail, consulting and training, and tour and travel. Owners, founders and managing directors, heads of marketing and sales, marketing managers, content leads and performance marketers.

What you actually do, hour by hour

Day one builds the system. Day two makes it earn.

Seven instructional hours each day, and 70% of it is hands-on. A system you did not build yourself is a system you will not use on Monday.

Day 1 · Thursday 29 October
  1. Positioning and offer, written down
  2. The lead magnet and your customer database
  3. Content built from what customers actually say
  4. Briefing AI so it writes in your voice
  5. Turning one idea into a week of content
  6. Your content calendar, built
Day 2 · Friday 30 October
  1. Funnel strategy and campaign structure for your budget
  2. What changed in Meta ads, and what you still control
  3. Ad creative, landing page and CRM, built with Claude
  4. Testing hook, body and headline separately
  5. Audiences, exclusions and tracking quality
  6. The weekly routine for running the account
See the full module breakdown, hour by hour
Day 1 · Thursday 29 October 2026

AENC with Claude: Marketing System and Framework with AI

9.00am to 5.30pm · 7 instructional hours · Includes the Meta and Instagram research, and the funnel your ads will run into

8.45 to 9.0015 min
Registration
Doors open, laptops out, Claude account and brand Project set up live. Not counted as instructional time.
9.00 to 10.3090 min · hands-on
Module 1 · Your Second Brain and In-House CMO
Rings 1 and 2. Why generic AI output fails, and the brand context that fixes it. Build the Identity Document, Audience Intelligence and Swipe Library. Positioning as Messaging × Authority × Top of Mind, five angles from real customer language, and the offer framed as an outcome rather than a discount.
10.30 to 10.4515 min
Morning tea
10.45 to 12.0075 min · hands-on
Module 2 · Your Copywriter
Briefing the AI copywriter to write in your voice. Turning customers' own words into hooks, headlines and angles. Captions, carousels and body variants, drafted on-brand.
12.00 to 1.0060 min
Lunch
On your own. Food downstairs from the venue. Go out, sit down, switch off for a bit.
1.00 to 2.1575 min · hands-on
Module 3 · The 1-to-Many Content Engine
One long piece into a month of content, step by step. Intention to convert, not volume. Build the Creative Operating Sheet and spin one real long-form piece into multiple on-brand assets.
2.15 to 2.3015 min
Afternoon tea
2.30 to 4.0090 min · hands-on
Module 4 · Customer Journey, Buyer Signals and Funnel Mapping
Ring 3. Mapping the journey against how buyers actually buy, not how we prefer to sell. Reading buying signals: financial readiness, specificity of requirement, urgency. Giving every piece a job across top, middle and bottom of funnel. Then the Meta foundations: studying what is already working on Meta, Instagram and search, so you walk into day two with evidence instead of a blank campaign.
4.00 to 5.3090 min · hands-on
Module 5 · Reverse Engineer and the 30-Day Plan
Steal the pattern, not the post, then rebuild it in your own voice. Build the content calendar and the batch day. Complete the 30-Day Action Plan, commitment round, certificates.
Day 2 · Friday 30 October 2026

The Meta Intensive: Funnel Strategy, AI Creative and Ads Management

9.00am to 5.30pm · 7 instructional hours · Meta Ads Manager set up and campaigns built on your own live account

8.45 to 9.0015 min
Registration
Ads Manager open on your own account before we start. Not counted as instructional time.
9.00 to 10.1575 min · hands-on
Module 1 · Funnel Strategy and Campaign Architecture, Built for Your Budget
The funnel as a set of jobs. Matching campaign objectives to a commercial outcome rather than a default setting. Why account structure must follow budget, and why strategies built for far larger accounts starve a small one of data. Set the account up properly at campaign, ad set and ad level, then map the funnel for a real offer and build the architecture to serve it.
10.15 to 11.1560 min · hands-on
Module 2 · What Changed, and What Your Team Still Controls
Automated placement, targeting and creative variation, with creative as the primary signal. How refresh cadence has compressed. The decisions that stay with you: the offer, what counts as a conversion, the budget ceiling, exclusions, and what happens after the click. Audit one live account and record what to change.
11.15 to 11.3015 min
Morning tea
11.30 to 1.0090 min · hands-on
Module 3 · Ad Creative, Landing Page and CRM with Claude
Where angles come from: customers' own language, objections, reviews and enquiries. Briefing AI on the brand so output is on-voice. Build an angle and hook library, then generate body and headline variations at speed. Then build the page the ad points at, and wire it into your RakanSales CRM so every channel feeds one database instead of four separate inboxes, with an email newsletter running off the same list.
1.00 to 2.0060 min
Lunch
On your own. Food downstairs from the venue.
2.00 to 3.1575 min · hands-on
Module 4 · Creative Testing at Component Level
Isolating hook × body × headline so you know which element won. Top, middle and bottom of funnel re-cuts of one idea. Designing a structured test rather than a guess, how long to run it and what to read. Why duplicating a winning ad does not multiply it.
3.15 to 4.1560 min · hands-on
Module 5 · Audiences, Exclusions and Signal Quality
Broad versus narrow, and what the platform can now infer. Defining existing customers and engaged audiences so budget is spent deliberately. Exclusions, so you stop paying to advertise to people who already bought. Tracking quality, and why everything downstream depends on it.
4.15 to 4.3015 min
Afternoon tea
4.30 to 5.3060 min · hands-on
Module 6 · Ads Management: Reading, Optimising and Scaling
The weekly routine: what to look at, in what order, how often. The metrics that matter and the ones that mislead before conversion data exists. Calculate the maximum you can afford to pay for a customer and for a lead. A written rule for cutting losers and scaling winners. Commitment round and certificates.

Day 1 closes on Meta and Instagram research and the funnel map; Day 2 is spent inside Meta Ads Manager, so it requires access to an active account. Follow-up, nurture and closing are covered in the Deep Dive programmes, not in these two days.

Day 3 · optional · highly recommended

Days 1 and 2 generate the enquiries. Day 3 is where most businesses lose them.

You can run perfect ads into a team that takes nine hours to reply, quotes a price, and never books anything. Day 3 is the appointment setter, the CRM and the closer. It is the half of the sale that happens after the click, and it is the reason most marketing gets blamed for a sales problem.

Normally RM1,650 for the day. RM650 for anyone booked on the two days. Monday 2 November 2026, 9.00am to 5.30pm.

The appointment setter

Turning a reply into a booked meeting. Response-time standards, the qualifying questions that sort serious from curious, and the booking ask that does not feel like a push.

The CRM

A pipeline where every enquiry has an owner, a next action and a date. Stages that mean something, and the fields worth filling in. Nothing goes cold because nobody was watching it.

The closer: consultative sales

Diagnose before you prescribe. Qualifying without scaring people off, handling the objections specific to a considered high-ticket purchase, and closing without pressure.

Role play, on your own offer

You practise it in the room. Discovery calls and closing conversations, run on what you actually sell, with feedback as you go. You do not learn to close by watching someone close.

Strongly recommended for B2B and for service businesses selling expertise, where the sale is won in the conversation rather than in the ad. Optional, and HRD Corp claimable. Tell us when you register.

Add Day 3 at RM650
What you leave with

Outputs, not notes

Built in the room

  • A written positioning statement for your business
  • Five angles mined from real customer language
  • Your offer reframed as an outcome
  • An AI Project set up to draft in your own voice
  • A batch of on-brand content from one long-form source

Built on day two

  • Your Meta ad account set up and structured correctly
  • A funnel strategy with a defined job at each stage
  • Campaign architecture sized to your actual budget
  • An audit of your live account against current settings
  • An angle and hook library, and a batch of creative variations
  • A component-level test with its interpretation rule
  • Configured audiences and exclusions
  • Your maximum allowable acquisition cost, calculated
  • A weekly routine and a written cut-or-scale rule

Take home

  • Participant workbook and all exercise templates
  • AENC Framework reference card
  • AI prompt library
  • Certificate of Attendance
The part most workshops skip

The two days are not the deliverable. What you ship afterwards is.

Everyone leaves a workshop motivated. Two weeks later the plan is still in the workbook and nothing has gone out. So this one does not stop at 4.30pm on the 30th.

Post-training review · Friday 6 November

2.00pm to 5.00pm · live on Zoom · included

A week after the workshop we get back together and go through what you actually shipped. Bring your real posts, your live campaigns and your real numbers. We fix what is not landing, unblock what is stuck, and reset the next two weeks. The Zoom room opens from 1pm if you want to come in early and get your questions in first.

  • Review your published content and live campaigns against your 30-Day Plan
  • Troubleshoot your Second Brain where output is still off-voice
  • Group problem-solving on what is holding you up

WhatsApp support group · one month

From 29 October · included

You are in a group with the rest of the room and with the facilitator for a full month. Ask the question when you are stuck at 11pm on a caption, not three weeks later when you have given up.

  • Ask prompt and positioning questions as they come up
  • Share drafts and get a second pair of eyes
  • See what the other businesses in the room are shipping
Day 3 · The AI Lab · free when you book both days

Day 3: the AI Lab. Open laptops, no lecture.

Book both days and Day 3 is yours free. We open the room on the Saturday and build together in Claude Code. This is the extended hands-on time, the part that is quick to learn once somebody shows you and slow to work out alone.

  • Build a landing page or a website with Claude, and get it hosted
  • Edit video
  • Edit and generate images
  • Build slides
  • Schedule posts
  • Whatever you are stuck on, brought to the room

What the AI Lab does not cover is the strategy. No positioning, no offer, no funnel, no campaign thinking. That is what the two days are for, and it is the half that decides whether any of this output is worth publishing. Tools without it just get you to the wrong place faster.

Free
Included for everyone booked on both days. Come and practise as often as you like.

Please read this before you count on Day 3.

The AI Lab is tools practice only. They cover no positioning, no offer work, no funnel and no campaign strategy. For that reason we make no claim about what they will do for your enquiries, your sales or your results, and we do not guarantee any outcome from attending them. You will leave able to produce things faster. Whether those things earn anything depends entirely on the strategy underneath them, which is not taught here.

If you want that half, come to the strategy programme. We strongly recommend it. The two days are the strategy half, and they are booked together.

Day 3: Saturday 31 October 2026, 10am to 1pm. The Saturday straight after the workshop. Free for anyone booked on both days. Later dates and the venue go out in the WhatsApp group.

Ask about the AI Lab

The review call, the one-month WhatsApp support group and Day 3, the AI Lab, are all included at no extra cost, for every participant, individual or team.

Why the two days are sold together

Day one builds the system. Day two makes it earn.

Day two is not a separate course bolted on. It assumes the positioning, the angles and the creative system that day one produces, because a Meta campaign is only ever as good as the offer and the message you put into it.

Run day two alone

You learn the mechanics of Ads Manager, then point them at the same unclear offer you came in with. The structure improves. The result does not.

Run day one alone

You leave with a real position and a content engine, and no paid distribution to put behind it. It works, but slowly.

Run both

The ads carry a message that was built from your customers' own words, and the follow-up has something worth sending. That is the whole argument.

So the price is per day

The rate is quoted per participant per day because that is how HR submits it. Both days are booked together as one programme, and claimed together. The 3-for-2 covers both days for all three people.

In participants' own words

What changed after

"Before this, I'm very scared to try to run because it's spending money."

Workshop participant, e-commerce · implementation review

"Making friends with AI is the best, because in terms of creative fatigue-ness, it's not just us, it's also the affiliates as well."

Workshop participant, e-commerce · implementation review

"Previously I'm more to focus on the bottom funnel, and now I will more focus on the top and middle funnel."

Workshop participant, e-commerce · implementation review

"Dare to try, dare to fail."

Workshop participant · implementation review
Your trainer

Stephanie Lam

Sarawak SME 2026 Impact Workshop, Rise Digital and iCube Kuching, with Stephanie Lam
Stephanie Lam. Fractional CMO, Meta Certified performance marketer, former head of content. HRD Corp registered training provider.
Stephanie Lam on stage at the Malaysian Annual Real Estate Convention
Keynote on marketing and sales systems at MAREC, the Malaysian Annual Real Estate Convention.

Fractional CMO · Meta Certified Media Buying Professional · Former fractional Head of Content for one of Malaysia's top real estate agencies.

An operator, not a lecturer. Stephanie runs her own Meta ad budget and closes her own deals, then teaches the same system in the room. She works as a fractional CMO to real estate developers and SMEs across Malaysia and Singapore, building content systems and paid advertising that connect to revenue rather than to engagement. Day two is taught by someone who buys media for a living.

She has trained real estate consultants and the Sime Darby sales and marketing team, more than 80 agents for MIEA, Malaysia's largest real estate agent network, around 30 C-suite and senior executives on an INSEAD MBA programme live across Abu Dhabi, Singapore and Paris, and more than 40 corporate marketers on omnichannel systems. She organised the AI-Marketing and Influence Summit in 2025 in community partnership with UOB, VLAN Asia, Otomate, RK Digital and Synapze.

  • Meta Certified Media Buying Professional · buys media on live accounts weekly
  • Former fractional Head of Content for one of Malaysia's top real estate agencies
  • HRD Corp accredited trainer · Rise Digital Enterprise, TP No. 36116167453
  • 15+ years in high-ticket sales and marketing across pharmaceutical, B2B, B2G and real estate
  • $30M+ in tracked client sales, with return on ad spend up to 26X
  • 2,000+ people trained across real estate, healthcare, education, tech and B2B
Why this matters past the two days

One channel is a single point of failure.

If every enquiry arrives through one channel, or through the one way you have always sold, your revenue is one algorithm change away from a bad quarter. You did nothing wrong and the pipeline still empties.

What you build here is not tied to a platform. The positioning, the content engine and the follow-up work wherever you point them, which is the whole reason to own the system rather than rent it from an agency.

Content done properly is not local.

It is how I ended up training C-suite executives on an INSEAD programme live across Abu Dhabi, Singapore and Paris, and picking up Singapore clients while based in Malaysia. Not from cold outreach. From content that answered the right question where the right people were already looking.

From people who sat in the room

What they did with it afterwards.

“Did one long form video and repurposed it to 6 short videos, a carousel, long text and short text post. Built a dashboard to track my sales, tenancy expiry, coagents, commission payout, and client details. Broke down 10 articles to point form to shoot videos. All the above, in just a few hours. This is something that will take me days because of the sheer amount of work I need to do. All the above done with Claude.”

@propertystoriess · property agency owner · posted on Threads

“Today training on Sales and Lead nurturing made me realise how important such training is to have it regularly by company, especially those who are either stagnant or hyper growth. Bring in the Team together, have a clearer path, better strategy, better results and more. Sales are the Fuel of a Company.”

@currykhoo · sales training participant · posted on Threads

Both posted publicly and unprompted. Results depend on your market, your offer and what you do after the room.

What you build

A marketing team is five jobs, not one hire.

Most SMEs hire one generalist, or the owner does all five at 11pm. So one job gets done properly and four get done when there is time, usually the four that decide whether the money comes in. You build the five instead, as Claude Projects briefed on your business, so they start from your positioning rather than from nothing.

01

The Strategist

Reads your business and locks the position. Attracts the right buyer and repels the wrong one on purpose.

OwnsCost per qualified lead
02

The Copywriter

Turns the position into a month of content, each piece with a job in the funnel. Never starts from a blank page.

OwnsClick and opt-in rate
03

The Media Buyer

Builds the campaign architecture at a budget you can afford, and tests at component level.

OwnsCost per lead
04

The Setter

Replies while the lead is still warm, qualifies, books the meeting, then reminds them so they show up.

OwnsReply to appointment rate
05

The Closer

Structures the call, answers your three usual objections in your words, and runs the follow-up loop after a no.

OwnsAppointment to close rate

They hand off. They do not restart.

Strategist→Copywriter→Media Buyer→Setter→Closer

Each one ends its work with a block you paste into the next, so nobody re-briefs and nobody quietly invents a different ideal client halfway down the funnel. Change the positioning upstream and every hire downstream changes with it, in one afternoon.

When do we build these? On day two, and in the AI Lab on Saturday 31 October if we run out of road. Either way the projects are yours to keep and keep using, so nothing depends on us getting through everything inside the two days.

Fees

Only 9 seats. First paid, first seated.

Send three and it works out at RM900 per person, per day. That is 33% off.

Three seats across both days is RM5,400. That is RM1,800 per person instead of RM2,700, so you save RM2,700. RM900 a person per day, for a Meta Certified, HRD Corp claimable, 70% hands-on workshop capped at 9 people.

One seat

RM1,350 / day

RM2,700 for both days. Claimable under SBL-Khas.

  • Both full days, 9.00am to 5.30pm
  • Participant workbook, templates and AI prompt library
  • Post-training review on Zoom, 6 November, 2pm to 5pm
  • Free WhatsApp support group for one month after
  • Free Day 3, the AI Lab, Saturday 31 October, 10am to 1pm
  • Certificate of Attendance
Register one seat

Send 3, pay for 2

RM8,100RM5,400 / 3 participants

RM1,800 each instead of RM2,700. That is RM900 a person a day, you save RM2,700, and it is 33% off.

  • Everything in the individual seat, three times over
  • All three in the review call and the support group
  • Bring the founder, the marketing lead and the person who posts
  • You leave with one positioning everyone agreed on, not three

This is the one we recommend. A system one person learned alone usually dies the first week they get busy. Three people in the room means it survives.

Claim 3 seats

For HR and L&D: this is already approved.

The programme is registered and approved with HRD Corp and claimable under the SBL-Khas scheme. Your levy expires whether you use it or not, so these seats cost your company nothing out of cash. Quote this programme number on the grant application:

HRD Corp Programme No. 10001752965

We supply the course outline, trainer accreditation and all supporting documents. Message us and we will send the pack straight to your HR or L&D team.

WhatsApp us for the HRDC pack
Reserve your seat

Fill this in and we will hold your place while you arrange payment.

Seats are confirmed by payment and go in order of payment received. Tell us where you are now and we will come to the room already knowing what you need.

Are you coming on your own, or as a group of three?

The workshop is both days, 29 and 30 October. They are not sold separately: day two is built on what day one produces. RM1,350 a day, so RM2,700 on your own for both days. RM5,400 for three, which is RM900 a person a day. Day 3, the AI Lab, is free.

How are you paying?

Before you come

A laptop is compulsory. This is a build, not a lecture. There is nothing to take home if you are watching.

A paid Claude plan (about USD20 a month) is strongly recommended. You can start on the free tier, but the advanced functions and the workflows we build on day one will not run on it.

We reply on WhatsApp within one working day with payment details and the HRD Corp pack if you need it. Your details stay with us.

Paying it yourself? We issue a proper invoice and receipt with our company details, for your tax records.

Your seat is confirmed only when payment is received.

Seats go in order of payment, and the room is capped. Reserving holds your place while you sort out approval, it does not hold it indefinitely.

Bank transfer Rise Digital Enterprise Maybank 5610 3315 7534
DuitNow QR code for Rise Digital Enterprise, Maybank

Or pay by DuitNow. Scan this with your banking app. It pays Rise Digital Enterprise directly.

Then send your receipt. WhatsApp the payment slip to 011-2681 9834 with your full name. We confirm your seat within 24 hours and add you to the participant WhatsApp group.

Cancellation. Payments are non-refundable, but your seat is transferable to another person from your company, or to the next intake, with at least 7 days notice.

Before you register

Questions people ask

Where in Kuching is it?

Kuching city centre. The venue is being confirmed and registered participants are told as soon as it is locked, well before the day. Everything else, the dates, the times and the programme, is fixed.

How does the HRD Corp claim work?

The programme is registered and approved, number 10001752965, and claimable under SBL-Khas for levy-paying employers. Your HR or L&D team submits the grant application before the training date, quoting that number. We supply the course outline, trainer accreditation and all supporting documentation. WhatsApp us and we will send the pack directly to them.

Can I send more than one person?

Yes, and we would rather you did. Three seats go for the price of two: RM5,400 instead of RM8,100 for all three, both days, which works out at RM1,800 each. Bring the founder, the marketing lead and the person who actually posts. A system one person learned alone usually dies the first week they get busy, and positioning that only one person agreed to is not positioning.

Is this an AI course or a marketing course?

A marketing course that uses AI properly. Most of day one is positioning, offer and funnel, which is the thinking AI cannot do for you. The AI work comes after that, because that is the only order in which it produces anything worth publishing. Day two is Meta ads: the funnel strategy, the creative, the testing and the number you can afford to pay for a customer.

What do I need to bring?

Your own laptop and free accounts on Claude, ChatGPT and Perplexity. For day two, bring access to your own Meta Ads Manager. Set all of that up beforehand. Also bring one real offer you are actively selling, because you will be building on that, not on a made-up example. Lunch is your own, there is food downstairs from the venue, and the hour is there so you can get out of the room rather than eat over your laptop.

Is it Claude or ChatGPT?

The demonstrations run in Claude, and the system works in any capable AI assistant. What matters is the brief you give it, which is what you spend the day building. Nothing on the day depends on a paid subscription.

I am not technical. Will I keep up?

Yes. There is nothing to install and no code. The hard part is the thinking about positioning and your customers' own words, which is the part you already know better than anyone. The facilitator reviews your exercise outputs during each hands-on session, so nobody gets left behind.

What is Day 3, the AI Lab?

Day 3 is the AI Lab, and it is free when you book both days. It runs Saturday 31 October 2026, 10am to 1pm, the Saturday right after the workshop. Hands-on practice where we build in Claude Code together rather than talk about building. The tools half: making a landing page or website with Claude and hosting it, editing video, editing and generating images, building slides, scheduling posts, plus whatever you turn up stuck on. They deliberately do not cover strategy, no positioning, offer, funnel or campaign thinking, because that is what the two days are for. Free and unlimited for anyone booked on both days. Dates and venue go out in the WhatsApp group.

What happens after the day?

Two things, both included. On Friday 6 November, 2pm to 5pm, there is a post-training review live on Zoom where we go through what you have actually shipped and fix what is not landing. The room opens from 1pm if you can join early. And you are in a WhatsApp support group with the rest of the room and the facilitator for a full month from 29 October, so you can ask while you are stuck rather than after you have given up.

What is Day 3 and should I take it?

Day 3 is the appointment setter, the CRM and the closer: the half of the sale that happens after someone clicks. It covers response-time standards and qualifying, a CRM pipeline where every enquiry has an owner and a next action, consultative selling that diagnoses before it prescribes, and objection handling. You role-play discovery and closing conversations on your own offer, with feedback, rather than watching a demonstration. It runs on Monday 2 November 2026, 9.00am to 5.30pm. It is optional and HRD Corp claimable. Normally RM1,650, it is RM650 if you are booked on the two days. If you sell B2B or you sell expertise, take it. Days 1 and 2 will produce enquiries, and this is the day that decides whether they turn into money.

Can I come for just one of the two days?

No. The two days are booked and run as one programme. Day 2 assumes the positioning, the angles and the creative system that Day 1 produces, so anyone who takes the Meta day alone ends up rebuilding Day 1 afterwards. With nine seats it also keeps the whole room at the same stage, which is what makes the hands-on time work.

I do not run paid ads. Is this still for me?

Day one requires no ad budget at all, and it is the half of marketing you are relying on entirely if you never advertise. Day two is Meta, so you will get far more out of it with an ad account and a small live budget. Plenty of people come having never run a campaign and use day two to set up their first one properly instead of learning it the expensive way.

Can you run this in-house for my whole team?

Yes. In-house runs are delivered at your office or a venue of your choice, in person or live online, on a date that suits you, and are also SBL-Khas claimable. WhatsApp us and we will quote for your group size.

9 seats · first paid, first seated

Start in the middle ring. Everything else follows.

Come with the offer you are already selling and the content you are already struggling to keep up with. Leave two days later with your positioning written, your offer reframed, a month of content, a campaign built on your own account and a written rule for what to cut and what to scale.

Register your seat Ask us about the HRDC claim

Thursday 29 & Friday 30 October 2026 · 9.00am to 5.30pm · Kuching city centre · Only 9 seats · Review call 6 Nov · HRD Corp Programme No. 10001752965