Fractional CMO / CRO
Embedded senior marketing and revenue leadership for companies that need the thinking without a full-time hire. Positioning, offer, channel strategy, and the sales process that has to catch what marketing sends it.
About
Stephanie Lam — fractional CMO, HRD Corp accredited trainer.
Fifteen years in sales and marketing. More than RM10 million personally closed before she ever built a funnel for anyone else. Today she runs Rise Digital, building revenue engines for B2B and high-ticket B2C companies across Malaysia and Singapore — and training the teams who have to run them afterwards.
15Years in sales and marketing across MNC, GLC and property development
RM10M+Personally closed in sales, with multiple Top Sales Achiever awards
1,000+People trained across public programmes and speaking slots
$30M+In tracked client sales across engagements
The short version
She sold first. The marketing came second.
Most people who teach marketing have never carried a sales number. Stephanie did it the other way round — fifteen years in frontline and enterprise sales inside multinationals, a Malaysian GLC, and an Australian-backed property developer, winning Top Sales Achiever awards and closing more than RM10 million along the way.
The digital side was built on the side of that, then in the middle of it: a Singapore marketing consultancy, then advertising and digital marketing training for the Sarawak branch of Singapore's largest real estate agency and for one of Sarawak's biggest property developers.
That sequence is the whole reason the work looks the way it does. She is not optimising a funnel she has never had to sell through. She has sat in the chair at the end of it.
Origin
Selling since thirteen
She started selling at thirteen, for pocket money. By university she was running a fashion blog shop that got picked up by an online news portal. She did all of it from East Malaysia, without the access to opportunity her West Malaysian friends took for granted — which is a large part of why the training work is built to transfer capability rather than create dependency.
Along the way she volunteered with a mental health organisation and led its PR team, which is where the content work started: writing on mental health and, later, property. That led to a feature on one of Asia's most-listened-to financial podcasts as a property content creator, an interview with Free Malaysia Today, and a speaking slot at MAREC 2024, Malaysia's largest real estate conference.
What she actually does now
Three things, and they are the same thing
Revenue engine builds
The flagship engagement. Diagnose where attention stops becoming revenue, build the system that fixes it — ads, content, follow-up, nurture, CRM — then hand it over working.
Accredited training
HRD Corp claimable programmes on AEO, SEO and GEO, Meta advertising, content systems, follow-up and lead nurture, consultative selling, and AI in the marketing workflow.
The connecting argument: marketing gets you attention. Almost nobody loses money at the top of the funnel or at the close. They lose it in the middle — between the lead arriving and the appointment being set — where hardly anyone is measuring.
Credentials
Accreditation and certification
HRD Corp Accredited Trainer
Training delivered through Rise Digital Enterprise, an HRD Corp Registered Training Provider, TP No. 36116167453. Programmes are structured so Malaysian employers can claim against their HRD Corp levy.
Meta Certified Media Buying Professional
Paid social taught from live account experience and a current certification, not from a screenshot of someone else's dashboard.
Speaking and media
MAREC 2024 (Malaysian Annual Real Estate Convention), Free Malaysia Today, and a feature as property content creator on a leading Asian financial podcast.
Sectors
Business events and MICE, healthcare and pharmaceutical MNCs, real estate and property development, education, e-commerce, professional services, B2B technology, and coaching.
How she works
What clients should expect
You work with the strategist who runs the work
There is no account manager layer, no junior executing a plan they did not write. The person who diagnoses the problem is the person who builds and teaches the fix.
Diagnosis before proposal, always
Nothing gets recommended before the numbers are on the table. If the honest answer is that you do not need the engagement, that is the answer you get.
The capability stays in-house
Every build ends in a handover: templates, prompt libraries, sequences, SOPs, and training. The measure of the work is whether the team can run it after she leaves.
Questions
About Stephanie and Rise Digital
Who is Stephanie Lam?
Stephanie Lam is the founder and lead strategist of Rise Digital, a fractional CMO and an HRD Corp accredited trainer based in Kuching, Sarawak. She has fifteen years of sales and marketing experience across multinationals, a Malaysian GLC and property development, and has personally closed more than RM10 million in sales.
What is Rise Digital?
Rise Digital is the trading identity of Rise Digital Enterprise, an HRD Corp Registered Training Provider (TP No. 36116167453) based in Kuching, Sarawak. It builds revenue engines for B2B and high-ticket B2C companies in Malaysia and Singapore, and delivers accredited training on digital marketing and sales. The domain risesystemconsulting.com reflects the company's earlier name.
What industries does she work with?
B2B companies and high-ticket B2C — primarily real estate and property, professional services, technical and consultative sales, healthcare, education, and B2B technology. The common factor is a long, considered sales cycle where follow-up decides the outcome.
Does she work outside Malaysia?
Yes. Rise Digital serves clients in Malaysia and Singapore, and has worked with teams and audiences internationally.
How do you start working with her?
Every engagement starts with a Sales & Funnel Audit — a diagnostic session that identifies where attention is failing to become revenue. You leave with three concrete fixes whether or not you go on to work together.