Real estate & property
For agencies, developers, team leaders, agents, marketers and client-success staff who are already spending on ads — and still watching leads go cold between the enquiry and the viewing. HRD Corp claimable. Built by someone who sold property before she marketed it.
The problem
Every agency in the country can buy leads. Portal leads, Facebook leads, developer leads, walk-ins. What almost none of them can tell you is how many of those leads got a human reply at all, how long the typical one waited, and what share of the ones who were replied to actually agreed to a viewing.
Those three numbers decide whether an agency is profitable. They are also the three numbers that never appear in a sales meeting, because the meeting is about listings and closings — the two ends of the funnel, not the middle where the money leaks out.
In property, a lead that waits four hours has usually already spoken to two other agents. Median response time, not average, is the number that matters — one reply in four minutes and one in twenty hours averages into a comfortable lie.
Of the enquiries someone actually answered, how many turned into a booked viewing? This measures whether your follow-up invites anything, or is merely polite.
Most property buyers are six to eighteen months out. An agency with no nurture system is throwing away every lead that is not ready this month — which is most of them.
What we deliver
In-house training for agency leaders, agents, marketers and client-success teams. Covers Meta advertising built to a real cost-per-viewing target, content that positions the agent rather than the listing, follow-up sequences, and the CRM discipline that makes them work. Delivered hands-on, on your own accounts and your own listings.
Embedded marketing leadership for a launch, a project, or an agency that needs senior thinking without a full-time hire. Positioning, campaign architecture, budget allocation, and the reporting that tells you which of it worked.
Twelve months of content planned and produced to do two jobs at once: generate enquiries now, and build the thought-leadership position that makes the agent the obvious call in eighteen months.
A diagnostic of the whole path from ad spend to closed deal, scored across the five numbers most agencies cannot answer. You leave with three concrete fixes, whether or not we work together after.
The self-directed version — the diagnostic and the frameworks in a workbook you can run through with your own team.
Agency structures differ. If what you need sits between these, say so and we will tell you honestly whether we are the right people for it. Email us.
Track record in property
Agencies, developers, and the industry bodies that train them — plus a speaking slot at MAREC 2024, the Malaysian Annual Real Estate Convention.
Plus advertising and digital marketing training delivered to the Sarawak branch of Singapore's largest real estate agency, one of Sarawak's largest property developers, and numerous independent agencies.
Fit
You are an agency, a team leader or a developer already spending on ads or portals. Leads arrive. Your people cannot reliably turn them into viewings, and nobody can tell you where in the process that stops happening.
You have no listings, no spend and no team yet — or your first question is the day rate. Both are fair positions; neither is a fit for this work.
Questions
Yes, where the employer is HRD Corp registered and levy-paying. Rise Digital Enterprise is an HRD Corp Registered Training Provider, TP No. 36116167453. We confirm the applicable scheme and the claim ceiling for your group size before you commit.
Yes, and it is usually the better spend. The gap in most agencies sits between the marketer who generates the enquiry and the agent who has to answer it. Sessions are commonly run with both in the room.
Yes. Developer work is usually project-led — a launch campaign, a sales gallery funnel, or the marketing structure across a portfolio — and often runs as a fractional CMO engagement rather than a training day.
Yes. Stephanie is a Meta Certified Media Buying Professional and the ad modules are built to a cost-per-viewing or cost-per-appointment target rather than a cost-per-lead vanity number, which is where most property ad accounts go wrong.
Rise Digital is based in Kuching, Sarawak and delivers across Malaysia and in Singapore. Travel and accommodation are quoted separately for sessions outside Kuching.
