HRD Corp AEO Workshop
The claimable workshop on being the answer an AI assistant gives, not a blue link.
When your buyer asks ChatGPT for the best provider in your category, it comes back with two or three names. If yours isn't one of them, you didn't lose that deal. You were never in it, and nothing in your reports will ever tell you it happened.
Why this is a now problem. AI is settling on those shortlists as we speak, and once it has, being fourth is expensive. Most of your Malaysian competitors haven't started. That window closes as it fills, not on a date.
Implementation workshop · Kuala Lumpur · 11 September (closing soon) or 25 September · 40 seats


Inside a full-day intake, Kuala Lumpur.
What the shift actually looks like, depending on what you sell.
of business buyers start vendor research inside an AI tool, and only use search to validate.
of agents don't appear in AI answers at all. The top 1% take 47% of citations.
patients researching in AI hit wrong information — address, phone, insurance. 60% never verify.
of students have already removed an institution from their list because of what AI said.
“do I need cyber liability” questions are AI-answered. That was your commercial funnel.
of “is it worth it” and “what does it cost” searches now return an AI answer.
350+ professionals trained across Malaysia, Singapore and beyond — pharmaceutical, real estate, technology, education, healthcare and B2B services.

Kenny Lee writes SEO content for AWS, HubSpot and MacPaw, and teaches AEO to Internet Alliance Malaysia member companies. He teaches brands how to get cited by AI. This is AI citing him.
Stephanie Lam covers the other half — the positioning and content funnel that turns an AI mention into a qualified lead. Former Head of Content at Hartamas Real Estate, where the content and search rebuild lifted inbound leads 450% in three months. Now a fractional CMO advising brands, consultants and business owners on offer design and positioning. Started in Singapore. Meta Certified, HRD Corp accredited, 350+ professionals trained.

Google AI Overview, August 2026




30 July 2026, with Internet Alliance Malaysia. Everyone leaves having built something.
“Given my non-IT background, I found the course very easy to understand. Highly practical, with hands-on exercises that can be applied immediately.”
“Gaining practical knowledge about AEO, and understanding how content can be optimised for AI-driven search.”
“Real life experience, not text book.”
Forty-five minutes, free, plays as soon as you fill in the form. It covers why AI names the companies it names, and what has to be true about your business before it will name yours.
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