AEO & Sales Masterclass
Answer engine optimisation joined to the sales process that has to catch it.
Your masterclass · 45 minutes · watch at your own pace
AEO & Content Engineering
for Sales Growth
With Kenny Lee and Stephanie Lam · watch in one sitting or in pieces
What usually happens next
You watch it, you agree with it,
and then the week starts.
We all know how busy it gets. The video makes sense while you're watching it, and then Monday arrives, something urgent lands, and nothing changes. That is not a discipline problem. It is what happens to every piece of good advice that has no time blocked against it.
The workshop exists for exactly that gap. One day, blocked out, sitting down and actually doing it on your own website, with someone in the room saying "thirty minutes, go."
And if you have a team, bring them. This only works when everyone who writes, publishes or approves content understands why it matters. Otherwise one person comes back convinced and the rest of the team carries on as before.
Worth being clear about
This is not about gaming AI.
There is a version of this that is spam. Flooding the internet with thin pages, chasing mentions, trying to trick a model into naming you. We are not teaching that, and it does not hold anyway.
What we teach is content that earns the mention because it is genuinely useful and genuinely verifiable. If you are looking for a shortcut, this is not it.
Paid marketing
Short term. Fast.
You switch it on and leads arrive. You switch it off and they stop. It buys attention today and it is the right tool when you need results this month.
But every lead it delivers still lands on a brand they have never heard of, and they go looking for a reason to trust you.
Content engineering & AEO
Long term. Evergreen.
Slower to start and it compounds. It works while you sleep, it nurtures the leads paid marketing brings you, and it builds the authority that makes the paid budget convert better.
The two are not alternatives. One buys the visit, the other earns the trust.
Who you learn it from
Two halves of the same problem.
We are not going to claim we invented this. What we can say is who we work behind, and what eleven years in SEO actually taught.
The technical half
Kenny Lee
Founder, TechToWords · 11 years in SEO
Writes the SEO content published by AWS, HubSpot and MacPaw, and by global brands he is not allowed to name. He goes deep on how answer engines actually retrieve and cite, and on the myth that SEO is going away. It is not. The 45 minutes exists partly to say that clearly.
The brand half
Stephanie Lam
Founder, Rise Digital · fractional CMO
Comes from performance marketing and content, former Head of Content at Hartamas Real Estate. Covers how a brand should treat AEO and SEO overall: getting positioning right, aligning it with the offer and with every content format, so the technical work has something true to point at.
From the room
30+ companies trained so far.
Their words, unedited, with their company names attached.
“Given my non-IT background, I found the course very easy to understand. Highly practical, with hands-on exercises that can be applied immediately.”
WPP Media
“AEO is explained in a very easy to understand manner. Many prompt templates and frameworks are prepared and shared with us.”
Trapper Media Group
“Real life experience, not text book.”
AC2 Wave
A full-day intake in Kuala Lumpur. Laptops open, own brands on the table.
The next step, if you want one
Come and actually do it.
One full day, in Kuala Lumpur, working on your own website and your own funnel. Bring your team so everyone is aligned. HRD Corp claimable, so your levy covers it.
Join 30+ companies who have learned how to use AI to bring in better-quality inbound leads, without spending more on ads.
Closing soon
11 September
Thursday · grant must be approved 3 working days before
Best next date
25 September
Thursday · enough runway to get the claim through
HRD Corp claimable · SBL-Khas · Kuala Lumpur · also 15 Oct and 10 Nov
Rise Digital Enterprise · MyCoID 36116167453 · HRD Corp registered training provider
Course approval no. 10001743052
connect@risesystemconsulting.com
Course approval no. 10001743052
connect@risesystemconsulting.com